Toronto Police Services Brainstorming

For this week we have been given a legitimate client which just so happens to be The Toronto Police department. They are asking us to create a hiring day poster, the required text is "One career, many opportunities" I first started off by researching their Instagram page and also just reading on their website, this is all to gain some background knowledge on what they are looking for as well as what might help me create a successful poster for them. A couple of main ideas came to my head immediately; I want to have a cartoon/vectorized effect while utilizing thin and thick lines on the posters as well as keep the colour scheme simple and focusing on primary colours. Also, I must keep in mind that this will potentially be going on an Instagram feed to the keep the drawing more square-based, as well as the dpi at 300. Initially, I started thinking about over 15 different ideas in my head, then narrowed it down to about 7 ideas to roughly sketch out. That way I haven't limited myself to only three or four or overwhelmed myself with 15. This gives me room to play with my ideas perhaps mesh them together etc. On most of my sketches, I make side notes further explaining my vision and what I had imagined during this brainstorming process. Below are in my opinion my strongest ideas that I will further develop over the week and come up with a strong design that hopefully meets all the needs of the client and is successful.  


                                                              page 1 of brainstorming


page 2 of brainstorming


page 3 of brainstorming

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